The global love affair with coffee comes with a sobering reality – the very existence of this beloved beverage is under threat due to climate change. Recent projections suggest a daunting 50% loss of suitable coffee-growing land by 2050, signifying an urgent need for sustainable practices within the industry.
Enter 2050 Coffee, a pioneering establishment in Kyoto, Japan‘s bustling landscape, dedicated to reshaping the narrative of coffee consumption while championing sustainability. This unique venture has embraced the challenge presented by the alarming statistics surrounding coffee production, aiming to alter the trajectory through conscious choices and sustainable initiatives.
According to 2050 Coffee, the coffee industry is responsible for 1.5% of global greenhouse gas emissions and is recognized as a significant driver of deforestation in tropical regions. As such, the need for change is undeniable. The daunting water requirements and the prevailing issue of low wages for coffee farmers further underscore the urgency of adopting sustainable practices across the coffee supply chain.
2050 Coffee acknowledges these challenges and stands as a bastion against the impending crisis. Their ethos is rooted in meticulous sourcing, emphasizing a direct connection with producers committed to sustainability. The commitment isn’t just a marketing ploy but a foundation upon which every cup of coffee is brewed. 2050 Coffee also serves vegan pastries alongside their coffee.
By aligning with single-estate farms focused on sustainability and supporting initiatives striving for a more sustainable coffee production landscape, 2050 Coffee endeavours to be a catalyst for change. Each bean tells a story of ethical cultivation and conscious decisions aimed at reducing the environmental impact, preserving ecosystems, and ensuring fair wages for coffee farmers.
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All images in this article are courtesy of @tofuyabus
