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Founded by female entrepreneurs Cayla O’Connell Davis and Lauren Sagadore, Subset, formally known as Knickey, is a sustainable innerwear company that champions the most environmentally responsible processes possible. Using low-impact fabrics and ethical manufacturing, Subset says that they replace greenwashing for integrity and accountability.
For expecting mothers, Subset offers the Maternity Below-Belly Brief and the Maternity Above-Belly Brief. Both are made from certified organic cotton.
The Below-Belly Maternity Brief is tailored for ultimate comfort and versatility during pregnancy. Its low-waisted, discreet design ensures a fit below the belly, alleviating pressure and offering a barely-there feel.
Crafted with a unique criss-cross structure at the front and full seat coverage at the back, this brief provides stability and support throughout pregnancy and postpartum. Its stay-put elastic legs guarantee no unwanted movement, making it an ideal choice for all stages of maternity care.
“These are the most comfortable underwear I’ve worn since I became pregnant. The construction is strong, the fabric is comfortable and the overlapped design on the front allows room for growth,” writes Kasey, a verified buyer of the Maternity Below-Belly Brief.
Featuring an expert design to accommodate a growing belly, the Maternity Above-Belly Brief is subtly side-ruched, gracefully draping over the stomach for optimal support and coverage. With a pull-up style that extends comfortably above the belly, it ensures stay-put security all day long. Perfect for pregnancy and postpartum comfort, it provides full seat coverage at the back and boasts a lay-flat elastic for a secure and sleek leg line whenever you need it
“Wow these really are comfy underwear. Not too tight or loose, magically they just fit perfect,” writes Cindy, a verified buyer of the Maternity Above-Belly Brief. “I’m 8m pregnant now and have tried various maternity underwear and these are by far my favorite.”
