In a bid to reduce single-use plastics and pollution, a circular shopping platform called Loop has been created.
The product packaging is designed to enable reusability and a reusable tote rather than a cardboard box will be utilized to deliver the goods. Shipping the orders made through Loop’s e-commerce site to the customer’s door, a scheduled pickup will collect the packaging once the product is spent so that it can be cleaned and sterilized for reuse.
There is also the option of dropping off the used product packaging at a USP store.
“Not so long ago, the milkman delivered reusable bottles and later picked them up to be refilled. Loop is the milkman reimagined – honoring our past from a modern perspective,” said Loop. “A revolution in design from your favorite brands – your everyday essentials are now available in durable, functional packaging that’s beautiful enough to display.”
“The major [environmental] cost of a product, whether it’s durable or disposable, is its creation–making it for the first time, extracting materials from the earth, and so on,” said Tom Szaky, CEO and co-founder of TerraCycle. “That doesn’t happen in reuse. Instead, what you have is the cost of some shipping as well as the cleaning, and that ends up being significantly better than the cost of remanufacturing.”
