With the mission of creating prescription lenses and sunglasses that are the outcome of timeless aesthetics, quality materials and innovative technology such as 3D printing merged together, VIU is an eyewear brand who is committed to fair prices with transparent production processes.
VIU’s eyewear is designed in Switzerland and handcrafted in Italy and Japan. “The result: frames that suit every personality and style, a commitment to fair prices and a transparent production process,” said VIU. “We truly value quality and are committed to only using the highest quality of materials.”
Located in Berlin, Germany, VIU’s flagship store on Potsdamer Straße offers the eyewear brand’s entire collection of prescription glasses and sunglasses. Opticians are available in the store to provide expertise and assistance with purchases.
Despite its small size, the store is practical and serves its purpose. With wall shelves displaying VIU’s collection, there are mirrors of all sizes laid throughout the space for customers to try on the eyewear.
The large facade windows also work in conjunction with the wall shelves so that passerby can window shop.
