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VEJA has just launched the highly anticipated reissue of its iconic Volley sneaker. Inspired by the timeless allure of 1970s Brazilian volleyball shoes, the Volley makes a formidable return after nearly two decades, capturing the attention of both fashion enthusiasts and eco-conscious consumers alike.
A Legacy Reimagined
The Volley holds a special place in VEJA’s history as the brand’s inaugural style. Back in 2005, it made waves with its debut at the Palais de Tokyo in Paris, where all 5,000 pairs sold out in record time. Now, nearly 20 years later, VEJA revisits this iconic silhouette, infusing it with contemporary flair and sustainable materials.
Sustainability at its Core
Central to VEJA’s ethos is the prioritization of sustainable practices. The Volley boasts an upper crafted from O.T. leather (Organic Traced leather), sourced from 100% organic certified farms in Uruguay. This premium material not only offers unmatched softness but also ensures that each step taken in the Volley leaves a minimal environmental footprint.
Complementing the organic leather upper is 100% organic cotton laces, contributing to the sneaker’s eco-friendly construction. Furthermore, the outsole, made from 40% Amazonian rubber, underscores VEJA’s commitment to supporting local communities and preserving the biodiversity of the Amazon rainforest.
A Fusion of Style and Substance
Available in nine distinct colorways, the Volley caters to diverse tastes while maintaining its timeless appeal. Whether opting for classic neutrals or vibrant hues, wearers can express their individuality while championing sustainable fashion.
Beyond its aesthetic appeal, the Volley represents a paradigm shift in the sneaker industry. VEJA’s founders, with no prior experience in footwear, disrupted the status quo by prioritizing transparency and ethical sourcing. By investing in a fair supply chain and eschewing traditional advertising, they have proven that sustainability and profitability can go hand in hand.
Made in Brazil, Crafted with Care
Crafted in Brazil, the Volley honors the country’s rich heritage of craftsmanship and innovation. Each pair bears the mark of skilled artisans, reflecting VEJA’s dedication to quality and authenticity. By manufacturing locally, the brand supports the livelihoods of Brazilian workers while minimizing its carbon footprint.
All images in this article are courtesy of VEJA.
