The Wellness Club is an Australian-based brand that provides thoughtfully curated pieces that advocate for wellbeing.
Australia itself has a deep culture for wellbeing. As such, there are many health-aware websites, brands, gyms. The question is, how The Wellness Club intends to grow within this massively competitive industry and how they are achieving their mission.
The Wellness Club was founded in early 2020 as a community and space for people to come and get inspired, to feel amazing about thier bodies and minds. First, they launched a tote bag, moved forward to caps, then their main item, activewear.
“To us, ‘wellness’ is all about feeling good,” says The Wellness Club. “It’s about waking up each day with a positive attitude, caring for your body, doing things that make you happy, and always strive towards an optimal state of well-being. – It is our mission is to create minimal and simplistic leisurewear that is sustainable, comfortable and will only get better with time.”
Wellness lifestyle is relating to not only our body and mind but also to the planet. They have specific missions for committing to sustainability.
“Our mission is to create high-quality garments most responsibly and ethically. We, therefore, integrate sustainability into everything we do, how we work and what materials we use,” explains The Wellness Club.
The Wellness Club’s activewear is made from 79% recycled polyester, while their hats, totes and sweaters are made from cotton. The thank you cards and logo stickers included with each purchase are made from 100% recycled paper.
Additionally, they are using biodegradable poly garment bags for shipping. These bags are made from corn starch and PBAT. It can be composted at home. In the worst case, what will happen if they ended up in landfills?
While conventional plastic bags will take 400 years or more to break down and release methane gas into the air, biodegradable bags will take only two years to break down without releasing methane gas.
With its minimal and yet beautiful design of leisurewear, timeless pieces that make women feel good, The Wellness Club is moving forward to its mission: to make people always strive towards an optimal state of well-being.
All images in this article are courtesy of The Wellness Club.
