Known for its wide offering of sustainable underwear, Generation-Z label Parade has released a new limited-edition range titled “Days of the Week.” Tapping into childhood nostalgia and taking inspiration from our childhood bedrooms, the latest lineup is a playful throwback that aims to bring a sense of structure and routine to every week.
The collection includes seven different pairs of underwear, with each day of the week delicately embroidered into the side. The pack includes four of Parade’s most popular and best-selling styles including the Boyshort, Cheeky, Thong, and Brief. A range of colorways has also been made available such as a light blue “Icebreaker,” a plum-coloured “Starry Sky,” bubble gum pink “Shimmer,” a lavender “Frostee,” and a combination of colour block options, amongst others.
Each silhouette is constructed out of Replay Parade’s signature fabric made from 85% recycled polyamide and yarn. Additionally, all of the label’s materials are Oeko-Tex certified, meaning they are free of polluting chemicals that can be harmful to the planet and your skin. On top of that, all of Parade’s packaging is compostable.
“At the core of Parade is our belief that underwear is a powerful cultural force at the juncture of gender, sexuality, and self-expression. This collection honours the earliest moments you have with your underwear,” Cami Tellez, co-founder, and CEO of Parade shared in a press release.
The limited-edition sustainable “Days of the Week” collection is currently available to purchase via Parade’s online store for $68 USD (approximately $92 CAD). Prioritizing inclusivity, sizes range from XS to 3XL.
For every pack sold, Parade has pledged to donate an extra dollar to Planned Parenthood to help fund sex education, gender-affirming therapy, and reproductive healthcare. The body-positive underwear company already donates 1 percent of its profits to Planned Parenthood.
