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Since switching from manual to electric toothbrushes, I’ve noticed a few pain points that I wish manufacturers would address such as lack of sustainability and inconvenient charging. Thankfully, the London-based team at SURI fully understood these issues and created the SURI Sustainable Electric Toothbrush.
Led by co-founders Gyve Safavi and Mark Rushmore, SURI’s toothbrush takes on an entrenched industry where a lack of innovation and offerings has hampered how we brush our teeth. Unlike competitors who win customers over with familiarity, low prices, and dominating store shelves, SURI offers an alternative for those who prioritize sustainable and well-designed products that are convenient, meant to last, and elevate our daily routines.
Featuring a plant-based cornstarch brush head with soft castor oil bristles, SURI’s Sustainable Electric Toothbrush is designed to be fully recyclable, right down to its aluminum body and internal electrical components. To offset 100% of the toothbrush’s manufacturing and transportation emissions, SURI is partnered with ClimatePartner. Together, they have offset 490,000 kg of CO2 with the help of a wind farm in Brazil, among other offset projects located globally.
When travelling, the most frustrating aspect of electric toothbrushes is the need to charge them. Carrying a charger adds extra weight, and losing it can be a major hassle. With SURI’s 40-plus days of battery life, you won’t have to worry about potentially losing power and having to brush manually. In addition, SURI’s UV-C Light Travel Case not only eliminates 99.9% of harmful bacteria in just one minute, but it can also charge the electric toothbrush using a USB-C cable. Talk about good design and convenience!
With a starting price of $92, SURI’s Sustainable Electric Toothbrush is reasonably affordable and competes well with other brands in terms of cost. Considering its sleek and well-thought-out design, customers receive immense value and truly get their money’s worth. With over 8000 reviews and an average 4.9-star rating, I highly recommend customers ditch their old electric toothbrushes and try SURI.
To learn more, visit SURI’s website.
All images in this article are courtesy of SURI.
