In collaboration with Dutch trend forecaster Lidewij Edelkoort, Google has explored the role of technology and how it can be more human-centred with the Softwear exhibition.
Based on Edelkoort’s conceptualization made in 1998 that predicted the use of technology becoming a core extension of life, the Softwear exhibition showcases multiple rooms that feature Google hardware products.
“We believe that technology is here to stay,” said Ivy Ross, Google’s vice president of hardware design. “So we must design it in a way that allows it to fit into our lives seamlessly, as opposed to getting in the way. Li has curated the exhibition in a way that brings that idea to life through different mediums.”
“We want to make this a provocative discussion,” explained Ross. “I think it has to be technology that enhances our humanity. And let’s talk about it, what does that look like? What does that feel like?”
The Softwear exhibition is comprised of three rooms. The first room features a reshoot of Edelkoort’s 1998 photography series that presents technology use in the household.
Following is a series of wall hangings created by Dutch textile designer Kiki van Eijkthat that showcases Google hardware products set within the home.
The final room is filled with Google hardware products that are placed among furniture and everyday objects.
“We begin to take time for ourselves, to be more present at home, we realise that a career does not have to be made in an office environment, and will begin to achieve a new feeling of balance and creativity,” said Edelkoort. “With the softening of lines between work and leisure will come a need for new clothing and interiors, not to mention other consumer products and services.”
“Textiles will be of capital importance, for in fabric terms they describe the tactility we seek. Softwear is more than just a trend,” stated Edelkoort. “This forecast heralds the coming of a major new industry, not only in clothing but also in interiors, design, gardening, hardware, retail, consumer products and communications.”
“I think a lot of it is, we try to create products that have a sensory experience, and we’re all craving that right now, to ignite our senses,” added Edelkoort.
