According to the Korea JoongAng Daily, roughly 990,000 tons of trash from South Korea end up in the ocean every year and when compared to other countries, the East Asian nation’s shores are considered to be the most polluted in terms of plastic waste.
Addressing the pollution issue is Cheil Worldwide, a marketing company and subsidiary of Samsung. Partnering with K-Green Foundation, Korea Tourism and Lotte Department Store, Cheil Worldwide launched a campaign called ‘Seanack’ project where beachgoers would collect coastal garbage in exchange for delicious snacks. Sounds like a great deal right?
Not only are the beaches being cleaned by responsible citizens wanting to do their part, they get compensated not in the form of currency but something arguably much better, snacks.
This follows the trend of plogging, where joggers would pick up trash along their trail during their run. The activity originated in Sweden, amidst the growing concern for plastic pollution.
All images in this article are courtesy of Cheil Worldwide.
