With the stated goal of “making a positive impact and taking it day by day to build on a sustainable future”, Rhumaa is a fashion brand that is ethically and sustainably creating garments.
Utilizing various practices such as upcycling, repurposing and recycling in the production process, Rhumaa’s garments are made from quality materials and natural fabrics such as cupro viscose, organic cotton, Lyocell, Alpaca yarn, merino wool, and more. The garments are made in Europe to ensure quality control and ethical production.
“The fashion industry has a reputation for poor labour standards, a disposable lifestyle and pollutants,” said Rhumaa. “We want to help change this. We believe consumers are looking for new ways to get involved in making a real difference in how we live, what we wear and to understand how clothes are made. We want more than ever for our customers to feel part of our journey and above-all to feel empowered to make changes with us.
“We work with the idea that change takes time and many hands,” said Rhumaa. “With positive thinking and action, we can all do our bit, little by little. Positive impact is at the forefront of our brand movement and we do this by taking charge and helping you feel part of our journey.”
With the garments described by Rhumaa as being “timeless and sophisticated with modern, soft tailoring”, each collection is said to tell a story through print, design, colour, details, and fabrics.
“We are focused on building up products of purpose and making tracks to a more sustainable future,” noted Rhumaa. “We realise a journey takes time and most of our big ideas need to start with small beginnings, but we are on our way and continue to build onto our green goals every day.”
“Above all, we want our customers to feel incredible in our clothes, not just when or how they choose to wear them but also why they choose to wear them”, added Rhumaa.
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