Founded by entrepreneur, reality tv star and vegan activist Lucy Watson, Renue The Label is just at the start of its journey making “sustainable underwear you’ll never want to take off.”
Renue The Label only works with premium natural fabrics that have a limited environmental impact. This means that each individual item involves regeneration and renewal.
The first drop is made exclusively with TENCEL Lyocell, a fabric well known for its natural comfort and environmentally responsible closed-loop production process. Derived from responsibly sourced, renewable FSC wood pulp, TENCEL Lyocell is attributed to low CO2 emissions and utilizes significantly less water than cotton. In addition, the fabric is biodegradable and compostable so it can fully revert back to nature.
Currently, Renue The Label has a limited variety of bra and underwear items to choose from, all marketed as fashionable loungewear. Their most popular product is the High Rise Thong in powder blue. The whole collection is minimalistic with comfort at the forefront of its design.
Renue The Label also believes in full transparency, detailing how their workforce is 100% female and other key information that shouldn’t be concealed from consumers.
Designed in London, and made in Lisbon, Renue The Label is proud to reveal its production process. In Portugal they have a certified factory, operating with a 100% local workforce free of child labour and in a safe and positive environment.
From start to finish, Renue The Label wants all aspects of their business to be sustainable, which includes making sure their packaging will disappear. They use vegan-friendly packaging that is photodegradable.
Included with each item is a protective cotton bag. Intentionally made to last, these bags can be used for whatever you like. Whether you use the bags for packing your underwear for travel or storing your makeup collection; the choice is yours.
All images in this article are courtesy of Renue The Label.
