When it comes to stepping out into the world, umbrellas have been our trusty companions during sudden downpours and unexpected weather changes. However, in the face of climate change and environmental concerns, it’s crucial for us to rethink the impact of our everyday choices.
That’s where Original Duckhead comes into the picture, revolutionizing the umbrella industry with their commitment to sustainability and style.
A Vision of Sustainability
Founded in 2012 by visionary entrepreneur Morgan Cros, Original Duckhead was conceptualized with a core desire to encourage everyone to embrace the great outdoors while maintaining an unwavering commitment to sustainability.
Originally hailing from Paris, Morgan’s journey took her through New York before settling in London, where she was bewildered by the frequent rain. Her experiences in different cities and an increasingly digital world led her to create a brand that not only protects people from the elements but also inspires them to reconnect with nature.
Sustainability at the Heart
From its inception, sustainability has been at the heart of Original Duckhead’s mission. The company firmly believes that style and eco-friendliness should go hand in hand, empowering customers to make conscious choices without compromising on aesthetics. As the brand continues to grow, they remain steadfast in their commitment to sustainability, ensuring that every aspect of their business aligns with ethical practices and environmental responsibility.
Umbrellas Redefined: The Afterlife Program
One of the standout initiatives of Original Duckhead is their innovative Afterlife Program. Unlike traditional umbrellas that contribute to the growing problem of plastic waste, the Afterlife Program offers customers the opportunity to send back their used umbrellas for recycling or upcycling. By utilizing recycled post-consumer waste, the iconic umbrella designs are transformed into something even better, minimizing the impact on landfills and oceans.
Choosing Sustainable Materials
The company’s dedication to sustainability is evident in every aspect of their products. Original Duckhead uses rPET fabric, a versatile and strong material made from recycled post-consumer waste, incorporating nine plastic bottles per umbrella. This choice not only reduces the demand for new plastic but also diverts plastic bottles from waste streams, addressing a significant environmental concern.
Ethical Partnerships
Original Duckhead prides itself on building long-standing partnerships with family-owned manufacturers in China. These partners are SEDEX audited and SA8000 certified for labour, health, safety, environmental standards, and business ethics, ensuring full transparency in their operations. Working with manufacturers who share their high social, ethical, and environmental standards reinforces the brand’s commitment to responsible production.
Investing in People and Community
As a female-owned and run business, Original Duckhead is passionate about inspiring and empowering others. Their commitment to providing a living wage to their employees, accredited by The Living Wage Foundation, demonstrates their dedication to supporting their team holistically. Furthermore, the company actively invests in opportunities to uplift other independent sustainable brands, fostering a sense of community and collaboration within the sustainable fashion space.
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Brighter Days Ahead
Original Duckhead’s journey is not just about producing exceptional umbrellas; it’s a movement toward a brighter and more sustainable future. By advocating for a responsible lifecycle, investing in people, and choosing sustainable materials, they are leading the way in the umbrella industry and beyond.
As we face the challenges of a changing climate, brands like Original Duckhead prove that style and sustainability can coexist, inspiring us all to embrace the great outdoors and make conscious choices for a better world. So, next time you need an umbrella, choose Original Duckhead, and lead a more sustainable and stylish future.
All images in this article are courtesy of Original Duckhead.
