As part of their Ambition 2030 plan, Japanese automaker Nissan has announced that they are placing electrification front and centre of the company’s long-term strategy by investing 2 trillion yen (roughly $17.5 billion USD) into electric vehicle development over the next five years.
With the investment, Nissan and its luxury vehicle division INFINITI are aiming for an electrification mix of 50% globally by introducing 23 new electrified models by 2030.
“We are proud of our long track record of innovation, and of our role in delivering the EV revolution. With our new ambition, we continue to take the lead in accelerating the natural shift to EVs by creating customer pull through an attractive proposition by driving excitement, enabling adoption and creating a cleaner world,” says Nissan COO Ashwani Gupta.
Most notably, the automotive company says that by 2028, they will introduce cobalt-free technology to bring down the cost of batteries by 65%. The Democratic Republic of the Congo is currently the world’s largest cobalt producer and there are reports of child labour and abuse at Congolese cobalt mines.
“The role of companies to address societal needs is increasingly heightened. With Nissan Ambition 2030, we will drive the new age of electrification, advance technologies to reduce carbon footprint and pursue new business opportunities,” says Nissan CEO Makoto Uchida. “We want to transform Nissan to become a sustainable company that is truly needed by customers and society.”
This is all in line with Nissan’s ultimate goal of achieving carbon neutrality by 2050.
