New Look Taps TrusTrace to Enhance Supply Chain Sustainability

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New Look TrusTrace
New Look TrusTrace. Image: Setting Mind

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New Look, a leading fashion retailer in the UK and Republic of Ireland, has joined forces with TrusTrace, a global SaaS company specializing in supply chain traceability. This partnership aims to deepen supply chain visibility, supporting New Look’s sustainability strategy.

TrusTrace’s cutting-edge platform enables New Look to access granular, validated product data across Tier 1 to Tier 4 suppliers. This empowers informed decisions aligning with New Look’s ‘Kind to Our Core’ sustainability mission.

“New Look is the first major UK retailer to join forces with TrusTrace, marking a major milestone in our pursuit to make global supply chains traceable, circular and fair,”  says TrusTrace CEO and Co-Founder Shameek Ghosh. “TrusTrace facilitates data collection from Tier 1 through to Tier 4, enabling New Look to access granular, validated product data to support its sustainability goals.”

“We’re thrilled to partner with TrusTrace to gain deeper visibility through to our Tier 4 suppliers, helping us to further mitigate any supply chain risks,” adds Sue Fairley, Head of Sustainability at New Look. “We’ve already made incredible progress through our ‘Kind to Our Core’ sustainability program – as evidenced in our recently released 2023 Sustainability Report – and it’s just the beginning.”

The collaboration advances New Look’s Science Based Targets, striving for a 46% reduction in carbon emissions by 2031 and Net Zero by 2040 across Scope 1 & 2 and Scope 3 emissions. TrusTrace’s open architecture integrates stakeholders to offer detailed supply chain insights, bolstering New Look’s sustainability efforts.

Already, New Look’s sustainability initiative has seen a commendable 18% cut in Scope 1 and 2 emissions and a remarkable 22% decrease in Scope 3 emissions related to purchased goods and services fiber products. This collaboration signals a shared commitment towards a more transparent and sustainable fashion industry.

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