New Zealand fashion brand Maggie Marilyn has taken its sustainability efforts a step further with the release of their all-new “Somewhere Sport” range.
Made up of wardrobe staples like t-shirts, track shorts, linen shirts, camisoles, and sweatpants in neutral shades of grey, black, and white, the loungewear basics range is intended to be seasonless and high quality, ensuring they last as long as possible.
Each item in the Somewhere Sport range is made with either organic or repurposed fabrics that are both recyclable and compostable.
Further, Maggie Marilyn prides itself on the fact that all items are fully traceable. In the spirit of full transparency, items have a “supply chain” tab, where consumers can see exactly where the item was grown, spun, woven, dyed, and manufactured.
For example, the 01 Singlet is made out of 100% organic cotton and was grown in Bharuch, India, spun, woven, and dyed in Navi Mumbai, India, and manufactured in Silverdale, New Zealand. By comparison, the Linen Shirt is made out of 100% organic linen that was grown in China, spun, woven, and dyed in Portugal, and finally, manufactured locally in New Zealand.
Maggie Marilyn has always sought to “use fashion to make a better world.” Alongside the unveiling of Somewhere Sport, the New Zealand-based brand simultaneously announced several other eco-friendly initiatives.
First, they intend to shift their inventory ratio from 80% seasonal collections and 20% “Somewhere” essentials to 95% “Somewhere” staples and just five percent seasonal capsule collections moving forward. Second, they launched a complimentary repair scheme, in which consumers can return their pre-loved, damaged Maggie Marilyn items to be repaired for free.
All images in this article are courtesy of Maggie Marilyn.
