French fashion house Louis Vuitton has released a new line of handbags made from recycled materials.
Designed by Virgil Abloh, the artistic director of Louis Vuitton’s menswear, the Felt Line comprises three bags and is inspired by moving blankets.
Specifically, the Felt Line bags are made of 43% organic cotton and 20% recycled wool with 100% recycled polyester lining, sourced from the brand’s existing stocks.
Further, the chains and corners seen on the Soft Trunk models were made using 70% recycled plastic. Although, the bags do still contain elements of leather, all leather (such as the straps and handles of the bags) are certified for an environmental method of tanning.
For the Felt Line, Abloh also chose to create a new LV logo, intended to resemble the popular worldwide recycling symbol. The logos were printed on leather patches, sourced from Louis Vuitton’s own deadstock materials.
Further, with the announcement of the Felt Line, Louis Vuitton has reiterated their commitment to sustainability, stating that they intend to reach their goal of using 100% responsibly sourced raw materials by 2025. The French luxury brand also aims to recycle or reuse 100% of materials used in its fashion shows, and they already reached 93% in the past year.
Abloh’s Felt Line is scheduled to be released in Louis Vuitton stores starting July 16th. Alongside the handbags, Louis Vuitton is also going to unveil a tailored coat in the same recycled fabric as the bag collection, which will be available in limited quantities.
All images in this article are courtesy of Louis Vuitton.
