Lifted Movement, founded by the dynamic mother-daughter duo Kiara and Kate LeBlanc, is redefining at-home fitness with its unique approach to functional movement and design-forward exercise equipment.
In this article, we explore how Lifted is empowering individuals to end workout procrastination and prioritize their health and wellness from the comfort of their living spaces.
The Beginning of a Brand
The genesis of Lifted Movement can be traced back to a pivotal moment in Kiara LeBlanc‘s life—a traumatic ski accident and subsequent knee surgery. This life-altering experience shifted her perspective on fitness, leading her to believe that it’s more than just lifting weights; it’s about finding a deeper purpose in every movement.
Teaming up with her mother, Kate LeBlanc, who is the Co-Founder and former CEO of Saje Natural Wellness, brings a wealth of experience from the health and wellness space, Kiara co-founded Lifted to bridge the gap between functional movement and visually pleasing fitness equipment.
Aesthetics Meets Functionality
Lifted’s curated collection of exercise essentials embodies the perfect blend of aesthetics and functionality. Gone are the days of hiding unsightly fitness equipment in closets or basements. With Lifted’s thoughtfully engineered and artfully designed fitness gear, users are encouraged to proudly display their exercise equipment as an integral part of their home decor.
The brand’s elevated fitness cart serves as a centrepiece for the collection, stocked with a range of display-worthy free weights and kettlebells, meticulously handcrafted in recycled steel and adorned with elegant etched marble ends.
Empowering through Education
Beyond its visually captivating equipment, Lifted aims to empower individuals of all fitness levels with a comprehensive education on proper body movement. To achieve this, the brand plans to release an innovative app and personalized fitness program guided by elite experts in rehabilitation, injury prevention, and performance enhancement, such as Behnad Honarbakhsh. This robust platform will provide users with the necessary tools and knowledge to optimize their health through flawless functional movements.
Making Wellness Accessible
Lifted Movement’s commitment to accessibility is evident in its inclusive approach to fitness. The brand understands that everyone’s fitness journey is unique, and it strives to cater to a diverse audience. Whether someone is a fitness enthusiast or a beginner, Lifted’s exercise essentials and educational resources create an inviting and non-intimidating environment for all.
Sustainability and Social Impact
Lifted is not only dedicated to elevating personal well-being but also committed to promoting sustainability and making a positive social impact. By using recycled steel in their equipment manufacturing process, the brand reduces its environmental footprint. Additionally, Lifted aims to collaborate with charitable organizations to support initiatives related to health, wellness, and community well-being.
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All images in this article are courtesy of Lifted Movement.
