Italian fashion brand Kappa has marked the 50th anniversary of its iconic Omini logo with a conceptual performance led by Vanessa Beecroft.
Held at Lot 11 skate park as part of Art Basil Maimi, the performance included a total of 100 people who recreated the Omini logo in 50 iterations.
“Crosshatching minimalism, performance art, film and fashion, Vanessa’s durational performances have always stood out as a form of live portraiture,’ said wakefield. “By animating the iconic Kappa logo, she invites us to explore not just the ever evolving relationship between the individuals – here represented by the Omini couple – but also that of a brand to the world at large.”
“My work has never before presented a physical interaction between a man and a woman,” explained Beecroft. “My perception of the relationship between two individuals has been nonexistent, influenced by my biography and by films such as Antonioni’s La Notte (1961) and L’Eclisse (1962). In these films, there is a lost communication between the two parties and we are left with an open ending. While my work is still self-referential, based on a study of the female form, and position in the physical and spiritual worlds, this performance is an opportunity for me to explore an interaction and new interpretation of a couple today.”
According to Kappa, the Omini logo came to be due to an accident. In 1969 during a swimwear shoot, a camera flash had jammed, creating a silhouette of a man and woman sitting with their backs resting against each other.
