Designed by Milan-based architect Andrea Tognon, Jil Sander‘s flagship store located on Kurfürstendamm avenue in Berlin embodies “purity, clean lines and simple geometries”.
Featuring a minimal and clean interior described by Tognon as conveying a “zen-like sense of spatial harmony”, materials such as marble, stone, bronze, and translucent resin comprise the space.
“Jil Sander for us is about research to the core, to the essence of ideas and forms,” explained Tognon. “In the project we questioned today’s ideal relationship between man and nature as an equilibrium of opposition, working around the juxtaposition of natural and artificial, geometric and organic, simple and not.”
The store is furnished with a sofa made from polyurethane foam polymer, marble top and base reception table, brass and bronze display tables and cabinets, and translucent resin cabinets.
“Thanks to its simple and recurrent geometric forms – squares and rectangles in particular – the space is easy to modulate and punctuated by steel frames that act as minimal, light and functional surrounds for the hanging clothes,” said Tognon.
Custom designed lights composed of brass rods with LED strips alongside spotlights are also fitted onto the ceiling.
“I personally feel very close to Jil Sander,” stated Tognon. “It was like filling a room with everything that I like that somehow refers to the aesthetics and visual values of the brand. Memories, dreams, old postcards and movies, jewels from my mum, souvenirs and art pieces. Then we started to empty the room. What you see is what stayed in.”
