Denoted as the new sustainable label of the H&M family, ARKET value longevity; the durability of their clothes reflect this, for example, Econyl yarn made of 100% recycled nylon waste forms the basis for a closed-loop cycle of resources.
Not only do they explore ways to ensure regenerative materials, they further supplement a service that enables one to ‘re-wear, re-use or recycle’. As part of the circular fashion loop strategy, ARKET transforms the way you buy, wear and discard clothing through their ‘Recycle with ARKET’ initiative.
“Nothing is just trash” for ARKET. They believe textiles and most garments can be returned to the circular fashion loop. Hence with their recycling initiative, they encourage their customers to bring in any clothing, shoes or home materials to their stores, regardless of the brand or condition, in order to be given a new purpose.
As a reward, ARKET will present a 10% voucher off your next purchase valid for three months. In cooperation with ARKET’s partner I:CO, the collection of used garments are guaranteed an end-of-life solution where nothing is considered waste. All eventual profit generated through the recycling procedure is further invested in social and environmental movements.
Evidently, ARKET’s mission is to prolong the lifespan of their products; a central concept within the circular fashion strategy that aims to emphasize the true value of products to ensure minimal disposal. ‘Recycle with ARKET’ sets an important catalyst for spreading awareness around the circularity mindset where everything is considered a resource.
Down below are some of the best from ARKET’s current offerings.
All images in this article are courtesy of ARKET.
