Fashion giant H&M Group is further pushing its sustainable initiatives by launching Itsapark, a multi-brand online platform that aids customers in making more eco-friendly fashion and lifestyle purchases.
On the platform, you will find circular services such as repair and responsibly made products spanning the beauty, clothing, wellness, vintage, and interior design categories that can either be bought or rented.
The creative team behind Itsapark is made up of specialists, lifestyle editors, tech developers, and sustainability experts. Each of them helps to assess every item to decide if it should be sold on the site. The products are held against specific criteria such as longevity, how it is made, and so forth.
Brands featured on Itsapark include ARKET, Filippa K, COS, Ecoalf, Vaay, Weekday, Frau Tonis, Erlich Textile, Juno Juno, and many others. Itsapark will continue to add new brands, from niche and local to established labels in the future.
Along with creating a more circular lifestyle, Itsapark acts as a fashion advice forum where community members can ask and answer questions and share insights.
On the new platform, Samuel Fernström, Itsapark’s managing director shared, “Because every product leaves a footprint and every better choice makes a difference. We are here to make these choices easier and more inspiring, with the goal of empowering more people to take meaningful steps together.”
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