Founded upon the sole purpose of creating the world’s best natural perfume, Abel is revolutionizing the world of fragrance. The brand skillfully marries luxury with eco-friendly practices, resulting in products that are equally beautiful as they are ethical.
In an industry dominated by celebrity endorsements, flashy bottles and artificial fragrances, the challenge of finding a clean perfume was one that prompted Frances Shoemack to create her own alternative. As a former winemaker, Shoemack has a deep appreciation for articulating the sensory experience of smell. She teamed up with master perfumer Isaac Sinclair to source out the finest ingredients and develop refined scents. Thus, Abel was born, representing “the ultimate intersection of art, ethics and natural science.”
Abel’s carefully crafted range consists of seven unisex fragrances. From the feminine, floral notes of Pink Iris to Red Santal’s warm and spicy profile, the brand offers something for every preference. A truly modern perfumery, Their fragrances react with the wearer’s natural body chemistry to create an evolving scent that is unique to the individual.
Most perfume companies rely on synthetic fragrances, many of which are petroleum-based. Directly applying these harmful chemicals to the skin can have adverse health effects, such as disrupting hormones and the nervous system. Mainstream perfumes are also a contributing factor to environmental degradation, as synthetic fragrances pollute our oceans and bioaccumulate in aquatic ecosystems.
On the contrary, Abel’s 100% natural philosophy is better for the planet and its inhabitants. For each fragrance, every single ingredient and its origin is listed on the website, ensuring full transparency. All perfumes are crafted from wild-harvested oils and naturally derived single aroma compounds, which Abel guarantees are sourced through fairtrade and sustainable farming practices.
The brand also partners with 1% for the Planet; for each fragrance sold, 1 percent of the total revenue is donated to various nonprofits that support environmental causes.
Abel’s holistic approach encompasses all aspects of the business, including the packaging. Sustainable steps are taken in the form of using plant-based dyes, FSC certified paper and organic degradable cellophane. The minimalist aesthetic aligns with the brand’s values, favouring simplicity over excess. Sleek, recyclable bottles were mindfully designed to reflect Abel’s affinity for beauty in its purest form.
Inspiring positive change, both at an industry level and a macro-environmental level is the focus of Abel’s business. Their innovative approach to natural perfume proves that consumers can still enjoy the indulgence of fragrance in an ethical manner.
All images in this article are courtesy of Abel.
