These days it’s becoming easier for those looking to add more vegan and cruelty-free options into their daily skincare routine. Joining the pack is French skincare brand Typology, which is offering up a range of eco-friendly and gender-neutral products.
After serving customers in France and the UK over the past two-years, Typology, founded by Ning Li, is finally expanding into the US market. The direct-to-customer label’s range comprises minimalist branding with accessible price points and ingredient transparency. On average, a typical skin-care product needs 30-40 ingredients to create while Typology emphasizes its products contain no more than 10 natural ingredients that are additionally fragrance-free and suitable for sensitive skin.
The conscious label also states that its ingredients are vegan and sourced from sustainable farms, on top of being free from parabens, phenoxyethanol, paraffin oil, and sulfates. Additionally, Typology shares the exact percentage of active ingredients on each product’s packaging.
Customers can create a natural skincare routine based on three main areas: aging, oxidation factors, and sebum production. This includes tinted, exfoliating, and night serums, moisturizers, scrubs and peels, and botanical oils for the face, body, and hair.
Beyond offering up a range of effective products, Typology also provides an online diagnostics test for customers. Based on the responses of 500,000 participants in France, the Paris-based brand has so far identified 24 different skin types.
All of Typology’s vegan and cruelty-free products are made in France and arrive in eco-friendly glass bottles, recycled plastics, and aluminum tubes. The packaging has also been designed so customers can reuse and upcycle them for use at home.
All images in this article are courtesy of Typology.
