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London’s Marylebone Village has welcomed a new addition to its vibrant retail landscape, and it’s making waves in the world of high fashion and design. The FRAME flagship store in Marylebone is a testament to the evolving Californian cultural landscape and offers a unique space where fashion seamlessly intersects with art and design.
A Californian Vision in London
FRAME, the renowned fashion brand, is best known for its effortlessly chic, California-inspired designs. With a loyal following and a reputation for crafting high-quality denim and contemporary apparel, the brand has expanded its horizons with the launch of its flagship store in London’s Marylebone Village.
The store’s design concept draws inspiration from the rich cultural tapestry of California, and it’s a reflection of the brand’s roots in Los Angeles. The result is a space where soft light dances on stone textures, harmonizing beautifully with wood elements that create a soothing and inviting atmosphere.
A New Milestone for FRAME
The Marylebone Village flagship store marks a significant milestone for FRAME. As the brand celebrates its 10th anniversary, this new design concept represents a leap forward in their journey of reinvention and elevation. It’s not just about the clothes; it’s about creating an experience that resonates with the brand’s loyal customer base and introduces newcomers to the world of FRAME.
FRAME co-founder Erik Torstensson has meticulously thought out every detail of the store, from the lounge area at the back to the changing rooms and even the carefully curated playlist that fills the air with the sounds of Los Angeles-based artists and ’70s French music.
Design That Tells a Story
The interior of the FRAME flagship store is more than just a place to shop; it’s an artistic expression in itself. The design embodies a fusion of fashion, art, and one-of-a-kind elements that promise an exclusive and immersive shopping experience.
One of the most striking features of the store is the mix of design elements that catch the eye. Imagine elegant Gio Ponti stools placed beside exceptional Brutalist tables. The Brutalist tables, in particular, are something special. They are not just another piece of furniture; they are unique creations designed by none other than Torstensson himself.
This fusion of high fashion with artistic design elements elevates the store from a mere shopping destination to a place of visual delight and creative inspiration. It’s a space that offers more than just clothing; it’s an artistic narrative that beautifully encapsulates the spirit of FRAME.
A Gallery of Fashion
Walking into the FRAME flagship store in Marylebone is like stepping into a curated gallery of fashion. The carefully selected design elements, the soft lighting, and the meticulous placement of items create an atmosphere that is both chic and welcoming. The store isn’t just a place to buy clothes; it’s a space to explore and immerse yourself in the world of California-inspired fashion.
This unique retail concept is a blend of FRAME’s ethos and a nod to the artistic roots of Los Angeles. It is a place where fashion enthusiasts can not only discover the latest trends and collections but also appreciate the art of design and craftsmanship.
All images in this article are courtesy of FRAME.
