As explained by CEO Jonas Pettersson, the team at design studio Form Us With Love is continually seeking to implement sustainability in everyday life.
“We have defined our mission as Design Real Change, our guide to influence everything we do here at Form Us With Love,” said Pettersson. “This ambition is very time consuming. It means we have to dig deep to influence entire industries, and make better products in terms of innovation, sustainability, quality production to make things long-lasting solutions.”
Following this mission is the launch of FORGO, a personal care brand with its first product aimed at reducing the waste and cost associated with the production, shipping and use of hand soap.
The debut product takes the form of a small paper sachet containing 12 grams of powder that becomes soap when mixed with tap water. One sachet can create a bottle of hand soap.
Working with a perfumer, Form Us With Love created two fragrances for the soap called Woody and Citrus in addition to neutral.
The Woody fragrance is distilled from timber yard scraps sourced from Canada while the Citrus fragrance is distilled from peels and pulp from organic juicing plants.
With packaging made from recycled paper and cardboard, the soap sachets will be delivered in a set of three. By eliminating the need to ship both the bottle and water, the product’s environmental cost is reduced.
“We see so many products designed to be wasteful and inefficient. Liquid personal care products are mostly water, an ingredient you probably have at home, ” said John Lofgren, Creative Director at Form Us With Love. “So why ship it around in plastic bags and bottles when it’s possible to do better?”
Allon Libermann, design manager at Form Us With Love says Forgo could offer also body wash, face wash, deodorant, toothpaste sachets.
“For us hand wash is just the beginning,” proclaimed Libermann. “We’re here to make all personal care more sustainable with less.”
