As more and more fashion labels turn to sustainable practices, trekking and outdoor equipment heritage brand Fjällräven has just launched its latest capsule range and zero-waste initiative titled “Samlaren”, which means “The Gatherer” in Swedish.
The limited-edition capsule range consists of Fjällräven’s iconic silhouettes, ranging from its signature Kånken backpack to a bevy of choice outerwear jackets, all made from leftover fabrics from previous collections.
By using surplus fabrics from Fjällräven’s own mills and factories to rework its classic items, the brand is hoping its customers’ affinity will grow for their long-lasting products as the years pass on. Fjällräven is also hoping to teach its consumer base how to care for and keep their items for longer, so they don’t end up in landfills.
Because of the use of surplus fabrics, a colour-blocking theme is seen throughout the lineup, which additionally creates a mix-and-match aesthetic so the items can easily be worn on outdoor adventures or in the urban jungle.
Although the revamped products are made from leftover 100% recycled material and fabrics, functionality, physical durability, emotional durability, and repairability remain intact. To go along with its sustainability initiatives, Fjällräven has also banned the use of the harmful chemical PFC from its entire collection.
Henrik Andersson, Fjällräven’s global creative director, shared in a press release “We really wanted to find use for these fabrics. We try to be as clever as possible when putting the fabrics together. For some fabrics we have very small quantities, meaning the production run will be very limited. The process is both simple and complex at the same time, a little challenging but very rewarding.”
All images in this article are courtesy of Fjällräven.
