Although not self-identifying and marketing themselves as a sustainable company, fashion brand GANNI has still managed to acquire the coveted B Corp certification.
With a score of 90.6 points, GANNI is now one of the highest-scoring contemporary fashion brands to date, championing verified standards of social and environmental performance, transparency and accountability. That being said, 200 is the highest amount of B Corp points achievable, meaning GANNI still has a lot of work left to be done.
“I have been hoping for industry-wide auditing for years because sustainability initiatives are still largely unregulated,” says Nicolaj Reffstrup, GANNI founder. “As long as our politicians keep proving they don’t have the guts to push the green agenda forward via legislation businesses are left to regulate themselves.”
“B Corp offers a tangible and transparent framework for keeping businesses accountable and setting industry benchmarks,” adds Reffstrup. “Becoming certified is a testament to all the work our team continuously puts into this journey of becoming the most responsible version of ourselves. Receiving 90.6 points is worth celebrating, however, there is still a long way to go.”
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