Swedish brand Estrid, founded by Amanda Westerbom, is changing the way women view body hair, having created a vegan razor that has sparked conversation in both the beauty and sustainability worlds.
It is said that one in every three women uses men’s razors, mostly due to the lack of effective options on the market and the “pink tax,” where everyday items marketed towards women are more expensive. To combat this, Scandinavia’s first female razor brand Estrid has created a body-positive vegan subscription razor that is not only sustainable but also affordable.
Estrid embodies body hair and has enabled women to choose where and when they want to shave. In doing so, the brand has conceived a diverse razor collection that shows off everything from “fuzz to fur”.
While many razor brands still use animal substances in their soothing strips, Estrid instead opts for cocoa butter, aloe vera, and shea butter as base ingredients (which helps to calm and moisturize the skin) making its 5-blade razor 100% vegan, as well as being friendly on your skin and the planet.
The razor’s nature-inspired ergonomic design also makes for easy use as it fits nicely into the palm of your hand, and is equipped with a weighted steel handle and rubber underside for a steady grip.
Currently, Estrid offers a starter pack priced at $14 CAD ($10 USD), which includes an Estrid handle (available in four colours: Peach, Cloud, Blush, and Space), a wall-mount, and two cartridges. Also, for $17 CAD ($12 USD), Estrid will deliver four replacement cartridges either once a month, every second month, or every third month, which can be selected by the customer. The subscription can be cancelled at any time.
Along with its razors, Estrid also has a three-piece vegan body line comprised of shave cream, body lotion, and body oil wash. Additionally, for every purchase made, Estrid will make a donation towards the foundation Kvinna till Kvinna, a Swedish organization that has been working for and supporting women’s rights since 1993 in more than 20 war and conflict-ridden countries in the world.
