Global phone accessories brand CASETiFY has just launched CONSCiOUS, their newest collection made up of customizable, compostable and biodegradable smartphone cases.
CASETiFY’s CONSCiOUS cases are made out of ecotify, a trademarked material composed of a mix of biopolymers, starch, and bamboo. According to the brand’s website, each CONSCiOUS case is able to protect your tech against drops of up to four feet.
Currently, CASETiFY’s CONSCiOUS cases are available in six hues: black, nude (a limited edition shade), pink, red, mint green, and lavender purple. Beyond the choice of colours, the cases can be personalized. Not only can the consumer choose what letter, word, or words they would like included on their case, they can also choose the font and placement of the text. There are five trendy, custom fonts and four different text placements to choose from, the latter varying in both size and location of the text.
Customers can also opt to buy their CONSCiOUS case with one of CASETiFY’s designs, created in collaboration with Earth Day Network. The limited-edition designs include various graphics bearing phrases like “less is more,” “be kind to your mother,” and “I’m with her.”
In addition to the environmentally-friendly nature of the cases themselves, CASETiFY will also be shipping any cases sold in 100% recyclable, plant-based packaging. Even better, the brand has pledged to plant a tree for every CONSCiOUS product sold. This is through their partnership with Earth Day Network’s Canopy Project.
Finally, alongside the launch of CONSCiOUS, CASETiFY made two announcements relating to the brand’s sustainability efforts. The first is that they have launched their Mission to Zero initiative, where CASETiFY promises to rely on more energy-efficient practices, reduce their use of virgin plastic across the board, and take further steps to eliminate all plastic waste from their product packaging.
The second is that they intend to launch their first-ever phone case recycling program. Although the date for this has not yet been determined, RECASETiFY will provide consumers with a way to refresh, resell, recycle, and/or safely dispose of their old CASETiFY products, contributing towards a waste-free future.
CASETiFY’s CONSCiOUS line currently retails between $30 and $45 USD, and is only available for iPhones (everything between the iPhone 7 and the iPhone 11 Pro Max).
AirPods and AirPods Pro cases are also part of the CONSCiOUS collection. Again, each case is customizable, biodegradable, and available in a variety of colours. Each AirPods case also has a carabiner-style keychain attached so it can easily hook onto your belt, pocket, or bag.
