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Birkenstock, the iconic German footwear brand, has officially unveiled its fifth U.S. retail store in Miami’s vibrant Design District. Located at 111 NE 40th Street, this latest addition brings the brand’s celebrated range of comfortable and stylish footwear closer to Miami’s fashion-conscious audience.
Designed to blend modernity with natural elements, the store boasts travertine stone floors, concrete planters, and a striking living plant wall paying homage to South Florida’s lush flora. CEO Oliver Reichert emphasized the significance of merging Birkenstock’s heritage with Miami’s creative essence, calling it a “pivotal moment” for the brand.
To mark the occasion, Birkenstock has launched a limited-edition capsule collection in collaboration with Concepts, featuring vibrant long-haired cowhide Arizona sandals inspired by Miami’s colourful Art Deco architecture.
The store’s grand opening weekend promises an immersive experience, with activities such as foot massages and pedicab rides, inviting visitors to explore and shop the brand’s extensive collection from 11 AM to 7 PM.
All images in this article are courtesy of Birkenstock.
