As climate change continues to be an ever-increasing threat to the fragile ecosystem, advocacy for climate action has never been more vital. ASK Scandinavia, a female-founded, innovation-led premium brand, is stepping up to the plate with its latest initiative, the “1.5 Degree Lifestyle” campaign.
This limited edition T-shirt campaign is not just about fashion; it’s a powerful message aimed at spreading awareness about the urgent need to reduce carbon emissions and limit global warming to 1.5 degrees Celsius above pre-industrial levels, as outlined in the Paris Agreement.
The Urgency of the 1.5-Degree Limit
The world is at a crucial juncture when it comes to climate change. The Intergovernmental Panel on Climate Change (IPCC) has sounded the alarm, emphasizing the need to keep global warming below the 1.5-degree threshold. Beyond this point, the consequences of climate change become even more severe, with increased risks of extreme weather events, sea-level rise, and ecological disruption.
Fashion Industry’s Role in Global Warming
The fashion industry plays a substantial, if often overlooked, role in contributing to global warming. Overconsumption of non-sustainable fashion products, coupled with energy-intensive manufacturing processes and supply chain inefficiencies, results in a substantial carbon footprint. ASK Scandinavia recognizes this critical issue and aims to address it head-on.
The “1.5 Degree Lifestyle” T-Shirt: More Than a Fashion Statement
ASK Scandinavia’s “1.5 Degree Lifestyle” campaign centers around a limited edition T-shirt featuring the distinctive 1.5 Degrees logo. But this T-shirt is more than just a fashion statement. It’s a wearable message of hope and action for a sustainable future.
Inspiring Climate Action
The campaign’s primary goal is to inspire individuals to take climate action. By wearing the T-shirt, people become advocates for a better world. It serves as a reminder that each person can make a difference through conscious choices and by adopting a 1.5-degree lifestyle.
Sustainability in Every Thread
The T-shirts are made with sustainability at their core. They consist of 50% Organic Cotton and 50% Texloop™ recycled cotton fiber. Texloop™ Recycling is a groundbreaking platform that transforms cotton textile waste, both pre-consumer and post-consumer, into RCOT™ recycled cotton fibre. This fibre is recognized globally for its high quality and consistency. Additionally, the fabric is knitted and T-shirts are sewn in Portugal, reflecting ethical production practices.
All images in this article are courtesy of ASK Scandinavia.
