Beauty brand Arbonne has just launched an all-new haircare line – and it’s sustainable.
Called the TrueSmooth collection, the eco-conscious line consists of shampoo, conditioner, and a hair rinse.
More specifically, Arbonne’s three new TrueSmooth products are the Apple Vinegar Hair Rinse, Rich Lather Shampoo with Provitamin B5, and the Hydrating Conditioner with Provitamin B5.
Products are suited for all hair types, from dry to oily, and are 100% vegan and gluten-free. Plus, the entire collection is B Corp certified.
Featured plant-based ingredients include pea protein, sustainably sourced baobab, hemisqualane, apple vinegar, and provitamin B5. The pea protein works to minimize breakage, while the sustainably sourced baobab strengthens the hair. Hemisqualane is known to enhance heat protection while simultaneously providing hydration, smoothing the hair, and fighting frizz.
Provitamin B5 hydrates to bond and smooth hair fibres, helping the hair build up resilience to damage and smoothing the cuticles of the hair so they remain glossy. Finally, apple vinegar is a clarifying ingredient, cleansing oils from the scalp and providing hair with a smooth, shiny finish that makes it easier to comb and style.
Even better than the powerful plant-based ingredients of Arbonne’s TrueSmooth collection is the packaging. In line with Arbonne’s efforts to achieve a circular economy by 2025, TrueSmooth haircare products are packaged in infinitely recyclable aluminum bottles featuring recyclable pumps.
All images in this article are courtesy of Arbonne.
