Alicia Keys Expands Her Clean & Cruelty-Free Skincare Line, Keys Soulcare

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Keys Soulcare

Grammy-winning musician and multi-hyphenate Alicia Keys has added one more profession to her long list of skills following the creation of her clean lifestyle and wellness brand, Keys Soulcare.

Having launched its first ritual installment in early December of 2020 — which included a facial roller, face cream, and a candle — Keys Soulcare has recently unveiled six new skincare products that they will be adding to its lineup. 

Keys Soulcare

The new products cover a range of categories and include the Golden Cleanser, a gentle, antioxidant-rich deep pore cleanser infused with manuka honey, turmeric, and chamomile; the Be Luminous Exfoliator, a water-activated powder formula infused with Japanese hojicha, mung beans, oats, and lactic acid that work in conjunction to brighten the complexion; and the refreshing Harmony Mask, made with purifying charcoal, manuka honey, gold foil and sandalwood to increase the skin’s natural glow.

Additionally, the Reviving Aura Mist is an aromatherapeutic infused with the rose of Jericho and witch hazel, which can be used daily, while the soothing multipurpose Comforting Balm is a vanilla-scented product that can be applied anywhere on the body to moisturize dry or dull skin. Lastly, the collection includes a fragrance-free iteration of the Skin Transformation Cream, which was part of the inaugural collection. The Skin Transformation Cream is infused with Bakuchiol, a plant-based alternative to retinol, malachite to gently detox, and ceramides and hyaluronic acid to help hydrate and nourish the skin.

Each item in Keys Soulcare’s new offerings is filled with soothing, hydrating, and even centuries-old ingredients including manuka honey and camellia seed oil. Additionally, each product is infused with ingredients that contain healing properties for the mind, body, and soul. The cruelty-free formulas, which are free of parabens, phthalates, sulfates, formaldehyde, among many other ingredients, were developed alongside board-certified dermatologist and co-founder of W3LL PEOPLE, Dr. Renee Snyder.

And to follow with the brand’s core mission of bringing “new meaning to beauty,” each product arrives with a soul-empowering affirmation, such as “I welcome all circumstances as catalysts for change,” to help nourish your inner light.

All images in this article are courtesy of Keys Soulcare.

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