Nestled within the storied and vibrant district of Yorkville in Toronto, Canada, Aesop‘s signature store stands as a testament to the brand’s commitment to architectural homage and immersive retail experiences.
In partnership with Toronto-based studio Odami, Aesop has crafted an interior design that pays tribute to the rich history and societal fabric of the downtown area. With its fusion of traditional materials and contemporary aesthetics, the store offers a unique and inviting atmosphere for visitors to explore.
A Journey Through Time
Inspired by the Victorian houses that characterize Yorkville, the interior design of the Aesop Yorkville store transports customers to a bygone era. The walls and ceiling are adorned with a rich ruby hue, creating a warm and intimate ambiance that envelops the space. Drawing from the architectural elements of historical homes, rows of maple balusters are ingeniously repurposed as wainscoting, adding a touch of unconventional elegance. This blend of traditional materials and imaginative reinterpretation evokes a sense of nostalgia while remaining distinctly modern.
A Haven for Rest and Rejuvenation
Upon entering the Aesop Yorkville store, visitors are greeted by a central basin that serves as a focal point, symbolizing the importance of self-care and relaxation. Surrounding the basin, thoughtfully designed cushioned benches beckon guests to pause and find solace.
The dedicated tea station invites individuals to indulge in a moment of tranquillity, further enhancing the sense of repose within the space. This integration of elements creates an oasis-like environment, inviting customers to immerse themselves in the ethos of Aesop.
An Architectural Tapestry
The layout of the store mirrors the lively atmosphere of a bustling town square. The central area boasts an open and spacious design, encouraging exploration and fostering a sense of community. Around the periphery, smaller enclaves offer more intimate spaces for personalized experiences and consultations.
This architectural tapestry seamlessly weaves together the desire for both shared engagement and individual reflection, allowing customers to engage with the brand in a manner that suits their preferences.
Unveiling the Fragrance Bibliotheque
One of the store’s most captivating features is the Fragrance Bibliotheque, a hidden gem within the walls. Its cylindrical structure, cleverly integrated into the space, adds an air of intrigue and discovery. Rotating doors reveal Aesop’s diverse collection of unorthodox aromas, inviting visitors to indulge their senses in the brand’s olfactory offerings. The Fragrance Bibliotheque also houses an infusion chamber, providing a novel solution for infusing clothing items with Aesop’s captivating scents, offering a truly immersive experience.
All images in this article are courtesy of Aesop.
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