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Nestled in the vibrant landscape of Manhattan lies Aesop NoMad, a store that breathes new life into its surroundings while paying homage to the city’s rich architectural heritage. Designed by the ingenious minds of MV-LLC, this space weaves a narrative that intertwines modernity with a nod to the past, drawing inspiration from the unassuming yet iconic awnings that once graced the building and continue to adorn shopfronts across New York City.
At the heart of this design philosophy lies the resilient canopy—an emblem of protection and endurance against the elements. These canopies, reminiscent of the ones that historically shielded pedestrians from sun and rain, serve as a guiding principle for the aesthetic narrative of Aesop NoMad. The design team took cues from these structures, infusing the store with their essence and spirit.
The shelving units, meticulously crafted from panels of stretched waterproof canvas, stand as a visual testament to this inspiration. Adorned in a burnt orange hue, they evoke a sense of warmth and familiarity while simultaneously adding a contemporary touch to the space. These shelves serve not only as displays for Aesop’s curated products but also as an artistic representation of the enduring canopies that once graced the city streets.
Contrasting these resilient canvas shelves are counters and basins that boast a different texture and material. Intricately crafted from tightly coiled steel wire arranged in precise rows, these elements exude an industrial yet intricate charm. Their presence within the store not only provides a visual juxtaposition but also symbolizes the diverse textures and layers of the urban landscape, harmonizing with the resilient canopies that inspired their conception.
The fusion of these elements within Aesop NoMad reflects a symbiotic relationship between historical influences and contemporary design. It encapsulates the spirit of New York City, where the past intertwines seamlessly with the present. The store serves as a sanctuary—a haven beneath canopies of resilience—for patrons to immerse themselves in a space that embodies the enduring spirit of the city while offering an elevated retail experience.
All images in this article are courtesy of Aesop.
